Restrictions on foreign spends erode Brand India

Any nation that restrains its citizens from investing or spending money overseas will face difficulty in becoming a superpower

Narayan, a successful Indian businessman and a leader in his industry trade association, recently shed light on India’s soft power, experienced first-hand during his international dealings. His anecdotes shed light on how India is perceived and treated in global forums.
 

On one occasion, Narayan and his trade association colleagues were attending a major exhibition overseas. On identifying their Indian origin through their name tags, the global marketing head of the event’s main sponsor excused himself from the other delegates he was attending to. He came over to greet them and answer their queries, depicting India’s growing international clout. Such experiences