 "Insurance, Technology, money management, insurance distribution in India, digital insurance adoption, omnichannel insurance model, rural insurance penetration, insurance and financial inclusion, hybrid insurance distribution, tech in insurance India,")
India's economy is a map of diversity where digital adoption in urban areas coexists with the challenge of financial literacy in rural pockets. For a country this huge and diverse, financial inclusion is both a challenge and an opportunity. Unlike digital banking, insurance isn’t a simple transactional service. It requires understanding, reassurance and often a nudge. Despite high internet reach, insurance penetration is at 4 per cent of the gross domestic product — far below developed markets. And so, a one-dimensional distribution model cannot solve the complexity of insurance distribution.
The answer lies in adopting an approach that blends digital
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
