Defining success

Amazon@30 has lessons for startup ecosystem

Thirty years after starting from Jeff Bezos’ garage in Bellevue, Washington, Amazon is now a shopping powerhouse, set to sell an estimated $550 billion worth of goods online in the US during 2024. Just ahead of its 30th anniversary recently, the biggest e-commerce company hit a market value of $2 trillion for the first time. In 1994, Mr Bezos had quit his job in an investment bank to “capitalise’’ on the potential of the internet, putting in $10,000 from his personal savings to incorporate a company called Cadabra, which was soon changed to Amazon, inspired by the