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Amazon combines Rufus, Alexa+ to bring agentic AI-led shopping experience

Amazon's new shopping assistant can answer product questions, compare items, track prices, and automate purchases across apps, website, and Echo devices

Amazon combines Rufus, Alexa+ to bring agentic AI-led shopping experience
Updated On : 14 May 2026 | 12:50 PM IST

Quick-commerce firms push deeper into smaller cities as metro growth slows

Amazon and Flipkart are expanding dark-store networks beyond major urban markets as competition and saturation pressure profitability in metros

Quick-commerce firms push deeper into smaller cities as metro growth slows
Updated On : 13 May 2026 | 7:27 PM IST

How China's evolving consumer habits may protect the Amazon rainforest

Xing is no ordinary tourist. She leads the Tianjin Meat Industry Association, representing importers responsible for around 40% of China's beef purchases from Brazil

How China's evolving consumer habits may protect the Amazon rainforest
Updated On : 09 May 2026 | 4:10 PM IST

Amazon opens its supply chain to all: Can Indian logistics firms keep up?

Amazon has opened its logistics network to all businesses, intensifying competition for global and Indian delivery firms and raising questions on pricing, margins, and scale

Amazon opens its supply chain to all: Can Indian logistics firms keep up?
Updated On : 06 May 2026 | 5:02 PM IST

More than 100 cities: Why Amazon is expanding its quick commerce service

Amazon is set to expand its ultra-fast delivery service, Amazon Now, to 100 cities across India. The company plans to scale the service through more than 1,000 micro-fulfillment centers.

Icon YoutubeMore than 100 cities: Why Amazon is expanding its quick commerce service
Updated On : 04 May 2026 | 12:54 PM IST

Tech giants Microsoft, Amazon hand Pentagon more control over AI systems

Nvidia Corp., Microsoft Corp., Reflection AI Inc. and Amazon.com Inc. have all newly struck agreements with the US Defence Department 'for lawful operational use' of its AI systems

Tech giants Microsoft, Amazon hand Pentagon more control over AI systems
Updated On : 02 May 2026 | 9:35 AM IST

Amazon's 'Now' orders rising 25% month over month in India: CEO Andy Jassy

E-commerce giant expands rapid-delivery service to 100 cities as competition intensifies in quick-commerce market

Amazon's 'Now' orders rising 25% month over month in India: CEO Andy Jassy
Updated On : 30 Apr 2026 | 5:53 PM IST

From discounts to Dior: What's driving premium pivot in fashion ecommerce

India's fashion ecommerce players are increasingly betting on luxury over mass, testing whether margins can grow without losing scale

From discounts to Dior: What's driving premium pivot in fashion ecommerce
Updated On : 29 Apr 2026 | 5:23 PM IST

Amazon makes product exploration interactive with AI audio chat feature

Amazon's 'Join the chat' feature lets users ask questions while listening to product summaries, with AI responding in real time using listings, reviews, and contextual data

Amazon makes product exploration interactive with AI audio chat feature
Updated On : 29 Apr 2026 | 1:10 PM IST

Amazon touts 'major expansion' with OpenAI as ties with Microsoft loosen

Amazon announced what it called a "major expansion" of its partnership with ChatGPT maker OpenAI on Tuesday, a day after the artificial intelligence company said it was loosening its ties to longtime backer Microsoft. OpenAI CEO Sam Altman said the collaboration with Amazon's cloud computing division, Amazon Web Services, would involve co-developing a new platform for AI agents that can do computer-based work on people's behalf. Altman spoke via prerecorded video message to an Amazon event in San Francisco at the same time as he was appearing in federal court across San Francisco Bay in Oakland for a civil trial brought by rival OpenAI co-founder Elon Musk. Microsoft had said Monday it will no longer pay a share of its revenue to ChatGPT maker OpenAI, the latest move to untether a close partnership that helped unleash an artificial intelligence boom. OpenAI relied exclusively on Microsoft's investments in cloud computing services to build the technology that helped make ChatGPT a .

Amazon touts 'major expansion' with OpenAI as ties with Microsoft loosen
Updated On : 29 Apr 2026 | 6:32 AM IST

Amazon to take 'Now' rapid-delivery service to 100 cities in India

E-commerce giant ramps up micro-fulfilment network as quick-commerce competition intensifies

Amazon to take 'Now' rapid-delivery service to 100 cities in India
Updated On : 27 Apr 2026 | 9:13 PM IST

How India is emerging as testing ground for agri-based carbon markets

Amazon's $30 million rice carbon credit deal highlights India's role in scaling agriculture-based carbon markets while raising questions on trust, verification, and farmer benefits

How India is emerging as testing ground for agri-based carbon markets
Updated On : 24 Apr 2026 | 12:24 PM IST

Amazon India to invest $300 mn to expand logistics, worker benefits

Move supports faster deliveries and AI-led operations under long-term India push

Amazon India to invest $300 mn to expand logistics, worker benefits
Updated On : 23 Apr 2026 | 5:28 PM IST

Amazon seized 15 million counterfeit products in 2025 using AI tools

Over 32,000 bad actors pursued across 14 countries since 2020, according to Amazon's Trustworthy Shopping Experience Report

Amazon seized 15 million counterfeit products in 2025 using AI tools
Updated On : 22 Apr 2026 | 8:06 PM IST

Amazon targeted 32,000 bad actors, seized 15 mn counterfeits in 2025

Amazon's first Trustworthy Shopping Experience Report outlines efforts to tackle counterfeits, scams, and fake reviews using AI and global enforcement actions

Amazon targeted 32,000 bad actors, seized 15 mn counterfeits in 2025
Updated On : 22 Apr 2026 | 1:32 PM IST

Amazon to invest another $5 bn in Anthropic as part of $100 bn cloud deal

Anthropic, which makes the Claude chatbot and coding tool, plans to spend more than $100 billion over the next 10 years on Amazon's cloud technologies and chips

Amazon to invest another $5 bn in Anthropic as part of $100 bn cloud deal
Updated On : 21 Apr 2026 | 8:27 AM IST

Amazon-Globalstar deal poised to boost Apple's satellite ambitions

If the deal goes through as planned, Apple will get a deep-pocketed and ambitious partner in satellite communications. That should help the iPhone maker expand its offerings

Amazon-Globalstar deal poised to boost Apple's satellite ambitions
Updated On : 15 Apr 2026 | 7:46 AM IST

Amazon's $11.6 bn deal with Globalstar ramps up rivalry with Elon Musk

The e-commerce giant has been trying for years to break into satellite services to gain new sources of growth beyond its enormous retail and cloud-computing businesses

Amazon's $11.6 bn deal with Globalstar ramps up rivalry with Elon Musk
Updated On : 15 Apr 2026 | 7:38 AM IST

Amazon to buy Globalstar in $11.57 bn deal to rival Musk's Starlink

Amazon has been working to ramp up its network by deploying about 3,200 satellites in Earth's low orbit by 2029, with roughly half required to be in place by a July 2026 regulatory deadline

Amazon to buy Globalstar in $11.57 bn deal to rival Musk's Starlink
Updated On : 14 Apr 2026 | 7:07 PM IST

Amazon nears deal to acquire Globalstar in push to rival Musk's Starlink

Globalstar's shares have almost quadrupled in the past year, giving the company a market value of about $9.4 billion

Amazon nears deal to acquire Globalstar in push to rival Musk's Starlink
Updated On : 14 Apr 2026 | 8:43 AM IST