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Companies that make their chief information and marketing officers (CIO and CMO) collaborate closely are more likely to succeed in digital transformation, says a new report. Such companies do better in return on investment, agility and customer experience, said the report by Bounteous x Accolite, a digital transformation consultancy. ‘Stronger Together: CIO & CMOs must align to win’, as the report is called, collected inputs from more than 1,000 global business leaders about artificial intelligence (AI), digital transformation and customer engagement.
What’s needed
- Instead of viewing each other as separate entities, CIOs and CMOs should collaborate
- CMOs must
