Kept off the editorial: News organisations set limits for AI use

News publishers and broadcasters are using AI for mundane tasks but not editorial

She is reading the news on Navbharat Times online. Her Hindi is flawless. Her clothes and hair are stylish like most news anchors. Except for the somewhat mechanical enunciation of words and the tag on-screen that says ‘AI Anchor’ you probably wouldn’t have known that this is not a human being. That it is an artificial intelligence or AI-created anchor talking about some minister in Bihar from a script fed into it. Why bother? “A real human will work for eight hours. The AI version can work for 24 hours,” says Puneet Gupt, chief operating officer, Times Internet. There is