Sustainable, profitable: Tech tools help cos minimise environmental impact

From managing waste to tracking energy use, sustainability has become part of strategy of firms

Sustainability has become table stakes and increasingly essential for enterprises to achieve market competitiveness. It’s not just about compliance anymore. It’s a strategic advantage. Businesses that integrate sustainability into their strategies often see improved operational efficiencies, reduced costs, enhanced brand reputation, and better risk management — all contributing positively to profitability. Organisations in India that embed sustainability are 90 per cent more likely to outperform their peers on profitability, according to a study by IBM Institute for Business Value.

From renewable energy to waste management, the application of technology is making a significant impact in the way we