Threads alert to Elon Musk stays but the downloads are falling steeply

As of 10 July, there were 100 million downloads of Threads according to Meta but data.ai says it hit over 150 million by 12 July across all platforms

Indian users of the new rival to Twitter, Mark Zuckerberg’s Threads, comprise the largest  chunk (32 per cent) of the total global downloads of the new app, according to the latest data from data.ai (earlier known as App Annie).

Twitter’s CEO Elon Musk is currently facing a huge challenge from Threads which was launched by Zuckerberg, the founder of Meta, on 6 July in India to take on Twitter, which has been floundering ever since Musk bought it for $44 billion last October.  The Indian download percentage of 32 per cent is way ahead of the number two country Brazil with