Rio wins the battle for all screens

Rio wins the battle for all screens

For a week, the Olympics dominated TV, Twitter and Facebook with viewers watching and then talking it up on social media

  • Vistara bets on a star

    The airline gets aggressive with its branding initiatives as it looks to build an international profile and establish its premium status

  • Himalaya rides the wellness wave

    The pharma and personal care company extends its brand to nutraceuticals and foods, banks on its herbal legacy to corner a niche in the new ...

  • Tata Sky logs into the video revolution

    Ten years after its launch, the company is putting the edge on its product, in a bid to keep customers engaged and loyal

NEWS

MAT, B-School

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Meru Cabs

B-SCHOOLS

Why IIM-A still has no chairman after 8 months
Widgets Magazine

BOOKS & IDEAS

Duvvuri Subbarao with P Chidambaram

STRATEGIST QUIZ

The Strategist Quiz (#473)
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