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Online ad market in India to reach Rs 3,575 cr by FY15: report

More spends expected to happen on video, mobile ads

The Entrepreneurship School begins first batch in Gurgaon

TES also announced launch of new 'Big Data and Business Analytics' course in association with California International University

Five steps in building the employer brand

It is important to invest enough time and resources to do this effectively

Be active on Twitter

It is not easy and intuitive to understand as Facebook and LinkedIn

Features Rss icon

How tall you stand changes how you make decisions

Sitting in a higher chair could improve your long-term financial planning. You might be more likely to buy serious tomes on the second floor of ...

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

Half-time, 2014 - Where is the consumer headed?

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience and ...

Crompton takes battle to rivals with hive-off

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home appliances like ...

The Strategist Rss icon

India Inc needs effective whistle-blowing policy

Whistle-blowing is the buzz word among Indian organisations but compliance to the policy is still low. While majority have a whistle-blowing ...

Dealing with the promiscuous shopper

Just when you thought it's over for daily deals and group-buying websites comes a fresh onslaught from a bunch of upstarts

The industry must widen its target beyond the 12-34 year olds: Pramod Arora

Interview with Group president, PVR Limited

Aligning strategy with culture

Keeping culture aligned with strategy is a significant challenge given the constantly changing dynamics of markets and the need to adjust and ...

B-Schools Rss icon

Want a foreign MBA for your child? Get ready to pay more

A survey by Graduate Management Council finds lower reliance on loans

Paying for B-School education: a few findings

Cost and potential debt load remain the top reservations

IIM Calcutta sets up IIMCalcutta Innovation Park

Aims to incubate, accelerate growth of start-ups

IDCO asks 4 districts to identify land for IIM in Odisha

Districts to identify 200 acres for the purpose and file report by Sept 10

Columnists Rss icon

Shyamal Majumdar

Shyamal Majumdar: Questions for 'Masterji' Modi
Shyamal Majumdar

Next year, the PM should have some concrete answers on why India's teacher absenteeism is worse than even Papua New Guinea

Kanika Datta

Kanika Datta: Speaking in corporate tongues
Kanika Datta

Read this: "While we cannot share details of this internal event, we can only confirm the following: it is correct that the xxx Group has ...

Shyamal Majumdar

Shyamal Majumdar: The lone wolf syndrome
Shyamal Majumdar

Modern workplaces may ignore loners but if given time and space, these introverts can come up with ideas that work beautifully

Careers Rss icon

'Many companies rejecting job applicants due to social media posts'

The findings of the CareerBuilder India survey are based on responses by top 1,200 corporates in the country

Flexi staffing to rise in government sector: ISF

12.3 mn workers in govt are temporary, make up 43% of total 28.8 mn employed in formal govt jobs

HDFC Life ties up with Manipal Global for insurance course

Private life insurer is planning to hire close to 8,000 people from the programme

Australian students to soon intern in Indian companies

The New Colombo Plan offers Australian undergraduates new opportunities for prestigious scholarships and grants for study

Books & Ideas Rss icon

Book Extract: Leverage employee network intelligence

Companies can use employee networks both as a source of and a filter for new information to gain edge, says a new book

The Strategist top five

EASY MONEY: EVOLUTION OF MONEY FROM ROBINSON CRUSOE TO THE FIRST WORLD WARby Vivek Kaul* Published by Sage* Price: Rs 395* The lessons from ...

Book Extract: Limit hierarchical layers

Organisations think of delayering in terms of cost savings, but far more important is the way it can free up managers to really manage

The Strategist top five

SERVICE-ABILITY: CREATE A CUSTOMER CENTRIC CULTURE AND ACHIEVE COMPETITIVE ADVANTAGE

Strategist Quiz Rss icon

The Strategist Quiz (#373)

The head of state of this tiny nation has brought in KPMG to implement uniform internationally accepted accounting practices in his country, ...

Answers to last week's quiz (#372)

Kushal Pal Singh, a former army officer and chairman of developer DLF Ltd. Philip Morris paid the makers of Superman $42,500 to have Lois Lane ...

The Strategist Quiz (#372)

Whose words are these: "And there was Jack Welch. I got him into India because GE was not known in India and Pakistan. I pressed upon him to ...

Answers to last week's quiz (#371)

Connect Maria Sharapova with the Indonesian word for tiger and what do you arrive at?

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