Management, Marketing, Brands and Business Education

Brand CSK in tailspin after Meiyappan arrest

The impact will be visible next year when advertiser contracts will come up for renewal, say media buyers.

Ujala accounts for 75% of the Rs 440-cr fabric blue market. While Reckitt Benckiser's Robin Blue has a share of 3.5%, HUL has a share of about

The institute has been set up on a 30 acres land in the Gothapatna Institutional Area which has been alloted by Govt of Odisha

Students had to invent a solution to meet the consumer, business financing needs of a continent in absense of the banking concept

Companies put in strict disclosure, job switch clauses in HR policies

The four-year undergraduate programme of Delhi University is designed not only to produce quality students, but also to help them become ...

Should faculty members be relieved of administration work at B-schools?

While heritage medicine brands continue to top best-selling lists, newer discoveries for complex ailments face the heat with high pricing

Renault, Panasonic and Haier have managed to bounce back after a series of crucial mistakes. Here's what they learnt from their early set-backs

Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, ...

Being treated as an equal and valued part of the organisation brings out the best in the workforce

Interview with associate professor of business administration in negotiation, organizations & markets unit, Harvard Business School

More recruiters plan to hire, with early job offer rates similar to last year; pay rises, GMAC surveys find

The top two entries of the competition get to participate in the Intel global challenge to be held at the Haas School of Business at the ...

Central Bank of India to appeal in SC against HC order restraining campus hiring

After eight challenging rounds, it was the CMR IMS team from Bangalore that finally won the trophy and a gift cheque of Rs 15,000 in the ...

One is tempted to take Phaneesh Murthy's claims with a bagful of salt

Since jobs are the first shaky step on the long road to poverty reduction, the sweatshop will remain a grim reality in poor countries