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Portrayal of women: Tanishq, Airtel ads among the best, shows study

Havells' 'Respect for Women' series also strikes a chord with consumers

Swiss schools reach out to India to attract students

Boarding schools in Switzerland accept students till the 12th grade

IIM-A raises Rs 20 cr through corporate partnerships

Through the SAP Faculty Fellow at IIMA, SAP India will be supporting entrepreneurship and innovation as part of its CSR initiative

BMW's new CEO sets fresh auto course

Harald Krueger, would be the youngest CEO of a major carmaker when he takes over in May 2015

Features Rss icon

How tall you stand changes how you make decisions

Sitting in a higher chair could improve your long-term financial planning. You might be more likely to buy serious tomes on the second floor of ...

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

Half-time, 2014 - Where is the consumer headed?

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience and ...

Crompton takes battle to rivals with hive-off

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home appliances like ...

The Strategist Rss icon

The Strategist Quiz (#388)

Connect the first American woman to fly as a passenger in an airplane, a French fashion designer whose contributions to his field have been ...

Answers to the Strategist quiz (#387)

Pantaloon or Pantaloons. During the French Revolution (1789-1799), the male citizens of France adopted a working-class costume including ...

Retarget mobile ads to boost revenues

E-commerce companies face a challenge of tackling the multi-screen consumer. As per estimates, 98 per cent of the multi-screen users move ...

It is difficult to talk of value when you cannot measure the value you are delivering: Rohan Murty

The IT services industry in India faces two key challenges today. One, creating differentiation in an increasingly commoditising market. Two, ...

B-Schools Rss icon

IIT Kharagpur bags maximum jobs compared to other IITs

The first phase of placements witnessed a growth of around 10% with 1,100-plus job offers and 1050-plus students placed

BITS Hyderabad opens its doors for overseas students

To start with, at its Hyderabad campus, it would take 50 foreign students for its more than a dozen undergraduate programmes from August next ...

Oxford uni students launch venture to create rural jobs in India

RuralShores Business Services and Inclusive Ventures Limited will work together to help disadvantaged in country

BUZ EDU: IIT Bombay launches course on Signals and Systems on edX

The course will equip students to deal with gathering, storing, transmitting and processing information from physical world

Columnists Rss icon

Shyamal Majumdar

Shyamal Majumdar: Do you have any questions?
Shyamal Majumdar

If an interviewer asks that, the answer should be an obvious one: 'Yes, I do'

Kanika Datta

Kanika Datta: Modi's honeymoon gets shorter
Kanika Datta

Most governments, including the United Front of the mid-1990s, enjoy a one-year honeymoon of goodwill from the intelligentsia and the chatterati ...

Alokananda Chakraborty

Alokananda Chakraborty: Make digital work harder
Alokananda Chakraborty

Three ways to improve your digital marketing strategy in 2015

Careers Rss icon

Pune job market sees significant growth

Financial services, healthcare, engineering post highest growth

IITians opt for cash rich start-ups in placements

Believe working in start-ups will help them float their venture in the future

Career goals, studies inspire techies to reject lucrative campus placement offers

Career goals and academic aspirations prompted aspiring techies to reject lucrative job offers, with annual compensation packages of over Rs 1 ...

Base salary stagnates, but variable pay zooms at IITs

International pay packages have soared 10-30 per cent at IITs

Books & Ideas Rss icon

The Strategist top five

HOW GOOGLE WORKSby Eric Schmidt, Jonathan Rosenberg* Published by Hachette* Price: Rs 650* A Google guidebook from the businessman's ...

Book Extract: Getting design strategy right

Companies such as Google and Apple use a design process of storytelling and iteration that creates deep engagement with the consumer, says a new ...

The Strategist top five


Book Extract: Don't escalate commitment

Cancel or pivot the project if all the signs tell you to do so. It may be counter-intuitive, but pulling the plug on a floundering project could ...

Strategist Quiz Rss icon

The Strategist Quiz (#387)

Commedia dell'arte is a form of theatre characterised by masked 'types,' which began in Italy in the 16th century and was responsible for the ...

Answers to last week's quiz (#386)

The Macy's departmental store has been sponsoring the Annual Thanksgiving Day parade in the city of New York since 1924. GE. All companies that ...

The Strategist Quiz (#386)

Which brand has been sponsoring the second oldest Thanksgiving Day parade in the US since 1924? Name the city also. Name the company that has ...

Answers to last week's quiz (#385)

Donald Stookey, a scientist with Corning Glass Works, who in the 1950s accidentally discovered a remarkably strong material that could be used ...

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