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Mumbai Metro joins station branding ride

Station naming contracts are usually awarded for five years, which can be extended by five more years

The future of everywhere TV

Live sports have always helped drive record-shattering TV viewing, and this year's Super Bowl was no different in that respect

Semantic search

The path to success was pretty straightforward, but it was geared mostly towards "keyword" based searches

Coach in the pocket

There's an app for just about everything - from finding a restaurant, current news and weather, airline schedules to losing weight

Features Rss icon

Will Pond's for men find enough takers?

HUL's reported plans to extend the brand to men's grooming could face hurdles in attracting men in the masstige segment with its strong feminine ...

Decoding the millennials

The millennials are defining their success by how happy they are

Khoday's once again raises the Black flag

After winning the battle against UB's Kalyani Black Label, it is now against Diageo's Johnnie Walker

Deals, internet and sales staff can sway the consumer

Nielsen has recently looked at seven facets of the Indian consumer

The Strategist Rss icon

Packaging matters

Packaging impacts shopping behaviour, influences product satisfaction and motivates consumers

The road to the top

Big Bazaar and Tata Nano are trying to climb the value ladder, moving away from a price-based product proposition to own a more upmarket ...

Today, content discovery is driven through social channels: Nitin Mathur

Interview with senior director & head of marketing, Yahoo! India & South East Asia

Set them free

Putting traditional company structures to one side, firms should recognise that all human resources available have a role to play in creating a ...

B-Schools Rss icon

Minimum CAT percentile for ST candidates at IIM-A stands at 38.34%

The minimum percentile has fallen from 83% for 2010-12 batch to the current numbers

Xavier varsity rolls out bachelor programmes

Varasity was established after passing of a bill in state assembly to this effect last year

BSNL plans technical varsity

The PSU expects to approach AICTE as well as UGC for formal approval within next eight months

US remains top overseas education destination

Australia gains ground again; Canada and New Zealand plan to expand their reach in India

Columnists Rss icon

R Gopalakrishnan

R Gopalakrishnan: 'Neat and clean' innovation
R Gopalakrishnan

The idea of sanitation has raised many challenges down the years

Shyamal Majumdar

Shyamal Majumdar: Are you being psyched out?
Shyamal Majumdar

Psychometric tests can be useful, provided we know how to handle them

Ajit Balakrishnan

Ajit Balakrishnan: The acceptable frame
Ajit Balakrishnan

The research reputation of a business school is the central driver in the institution's long-term success

Careers Rss icon

More and more cos hiring via social media: Experts

Sectors like IT, ITES, banking and financial have been recruiting across levels using this platform

Naukri Job Speak Index sees stable hiring in March over Feb

Yearly comparison shows a 12 per cent increase in hiring activity when compared to March 2013

Indian workforce seeks competitive salary & benefits: Randstad survey

Microsoft is 'Most Attractive Employer' in Randstad Awards

MBA still sought-after; non-MBA courses catching on: GMAC survey

The report from the Annual Prospective Students Survey showed specialised master's degree in business had gained favour with students in ...

Books & Ideas Rss icon

Free yourself from service distractions

Customer service is a value every employee of a corporation needs to own and it is one area where protocols are secondary, says a new book

The Strategist top five

THE GOOD STRUGGLE: RESPONSIBLE LEADERSHIP IN AN UNFORGIVING WORLDby Joseph L Badaracco* Published by Harvard Business Review Press* Price: Rs ...

Book Extract: The five common entrepreneurial traps

If barriers to entry are low and you have nothing on which to sustain your initial advantage, stop before you start, says a new book

The Strategist top five

CENTERED LEADERSHIP: LEADING WITH PURPOSE, CLARITY AND IMPACTby Joanna Barsh & Johanne Lavoie* Published by Crown Business* Price: $26* ...

Strategist Quiz Rss icon

The Strategist Quiz (#352)

What is common to Professor Mohd. Yunus of Grameen Bank, Ratan Tata, Paul Polman of Unilever, Blake Mycoskie of TOM shoes, Ariana Huffington, Mo ...

Answers to last week's quiz (#351)

Lenovo uses Fu Pan, which means replaying the chess board or analysing the moves you have made so as to do better next time as a strategy tool. ...

The Strategist Quiz (#351)

1 This is a term borrowed from the game of chess in Chinese and translates to replaying the chess board or analysing the moves you have made so ...

Answers to the Strategist quiz (#350)

1 Digital Native. Marc Prensky coined the term digital native in an article titled 'On the Horizon' published in 2001. In the article, he ...

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