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Marketers need to relook at rural India sales strategy: Accenture study

Growing wages and aspirations have changed the way rural India makes its decision of buying consumer goods

IIM Calcutta concludes final placement

More than 500 offers have been made to 438 students in record 2.5 days

90% of Indian brands to spend 15% of promo budget on social media: EY

23% of brands spent over Rs 10 lakh a year on social media; 14% spent Rs 1-2 crore in 2014

Business school education a solid investment: Survey

95% rated their graduate mgmt education as 'good to outstanding'; 93% said they would recommend their graduate business programme to others

Features Rss icon

How tall you stand changes how you make decisions

Sitting in a higher chair could improve your long-term financial planning. You might be more likely to buy serious tomes on the second floor of ...

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

Half-time, 2014 - Where is the consumer headed?

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience and ...

Crompton takes battle to rivals with hive-off

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home appliances like ...

The Strategist Rss icon

Winning the people wars

How the smartest direct selling corporations are recruiting, rewarding and retaining talent

Taking control of uncertainty is the biggest leadership challenge: Ram Charan

Interview with Business advisor & consultant

40 years ago... And now: Partnering for growth

It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India

Riding the digital wave

Building a digital eco-system is a complex process - one that spans functions and workflows - and requires collaboration among key stakeholders ...

B-Schools Rss icon

ISB see 77 per cent rise in placements for Class 2015

Top consultants including Accenture, Deloitte McKinsey come calling

E-commerce steals the show at B-school campuses

At IIM-Bangalore, Amazon and Snapdeal have emerged highest recruiters by making 17 offers each

Centre to bring 800 foreign experts to teach in India, says HRD Minister

Irani says cost of foreign teachers not to borne by students, initiative will cover IITs, IIMs, central institutes

Mumbai's Lodha group to offer its own global management programme

Under the programme, the company will hire students under general management for the first five years

Columnists Rss icon

Shyamal Majumdar

Shyamal Majumdar: Half-truth at the Oscars
Shyamal Majumdar

Patricia Arquette did well with her 'gender tax' comment, but could have done better by advising what women can do for themselves to improve ...

Kanika Datta

Kanika Datta: For the people?
Kanika Datta

The Indian Railways website says: "India has some of the most spectacular and unforgettable rail journeys in the world … .There's no better way ...

Indrajit Gupta

Indrajit Gupta: Are people really your biggest asset?
Indrajit Gupta

Last week, on my way to a conference, I found myself sitting next to an owner-managing director of a publicly listed textile company on a ...

Careers Rss icon

Employee choice in benefits is the future, says Marsh India survey

Increasing voluntary schemes built into group insurance have seen employees taking on additional cover as per their needs

Aon Hewitt Projects 10.6% salary increase for India Inc in 2015

The study analysed data from more than 580 companies

Indian employees prefer easy work hours to higher pay

8 out of 10 will give up higher pay or career jumps for skill development; 58% want better work-life balance

Salary, job security top reasons to join an organisation: Study

Job security remains the No. 1 reason that attracts employees in India, while salary is the top driver to retain them, followed by career ...

Books & Ideas Rss icon

Book Extract: Adapting to digitisation

Legacy companies must think about how to harness digitisation - in any or all of its forms - to create better experiences for the customer, says ...

The Strategist top five

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!by Nicholas Carlson* Published by Hachette* Price: Rs 599* An inside story of Marissa Mayer's efforts ...

Book Extract: A hands-on CEO

Yahoo! CEOs prior to Marissa Mayer believed their job was to conceive strategies and then get senior leaders to execute them. Mayer, however, ...

The Strategist top five

WISER: GETTING BEYOND GROUPTHINK TO MAKE GROUPS SMARTERby Reid Hastie, Cass Sunstein* Published by Harvard Business Review Press* Price: Rs 895* ...

Strategist Quiz Rss icon

The Strategist Quiz (#398)

The CEO of which company was quoted saying this: "We suck and trolls on the platform and we have sucked at it for years"? Which whisky brand ...

Answers to last week's quiz (#397)

Cadillac's Daregreatly campaign. They all came out with dual stock IPOs. A dual class stock structure can consist of stocks such as class A and ...

The Strategist Quiz (#397)

Which brand has launched a recent ad campaign inspired by the following lines of President Roosevelt: "It is not the critic who counts, credit ...

Answers to last week's quiz (#396)

Bravado, the world's leading merchandising company, which is a subsidiary of Universal Music. Honda Motorcycle and Scooter India. Laljee ...

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