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Portrayal of women: Tanishq, Airtel ads among the best, shows study

Havells' 'Respect for Women' series also strikes a chord with consumers

BMW's new CEO sets fresh auto course

Harald Krueger, would be the youngest CEO of a major carmaker when he takes over in May 2015

Crisil sets up chair of financial markets at IIM-A

Purpose is to research activities that can help financial markets evolve and function better

Average compensation grows 12% at IIT-Hyderabad

The highest annual package offered in the BTech programme was Rs 28 lakhs

Features Rss icon

How tall you stand changes how you make decisions

Sitting in a higher chair could improve your long-term financial planning. You might be more likely to buy serious tomes on the second floor of ...

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

Half-time, 2014 - Where is the consumer headed?

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience and ...

Crompton takes battle to rivals with hive-off

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home appliances like ...

The Strategist Rss icon

It is difficult to talk of value when you cannot measure the value you are delivering: Rohan Murty

The IT services industry in India faces two key challenges today. One, creating differentiation in an increasingly commoditising market. Two, ...

Are speed and scale compatible?

In the first part of this two-part series, the authors explain how to keep the founder's mentality alive while scaling up

I don't think first-mover advantage is overrated: Tanya Dubash

Interview with Executive Director & Chief Brand Officer, Godrej Group

Memoirs of a boss

I was returning from Kuala Lumpur to board my plane back home. My eyes sparkled in happiness to see one of my ex bosses whom I was meeting after ...

B-Schools Rss icon

Swiss schools reach out to India to attract students

Boarding schools in Switzerland accept students till the 12th grade

IIM-A raises Rs 20 cr through corporate partnerships

Through the SAP Faculty Fellow at IIMA, SAP India will be supporting entrepreneurship and innovation as part of its CSR initiative

Schools of Planning and Architecture Bill gets Parliament nod

A Bill for converting three Schools of Planning and Architecture (SPAs) into centres of excellence was passed by Parliament on Wednesday, with ...

ELS International Education to expand India presence

Will open two new centres in north India, for counseling students seeking admission in foreign universities

Columnists Rss icon

Alokananda Chakraborty

Alokananda Chakraborty: Make digital work harder
Alokananda Chakraborty

Three ways to improve your digital marketing strategy in 2015

Shyamal Majumdar

Shyamal Majumdar: Technological unemployment
Shyamal Majumdar

Job prospects are grim today, as humans and organisations aren't keeping up with the pace of technology

Kanika Datta

Kanika Datta: Hares and tortoises
Kanika Datta

Elia from Haotian IndustrialGroupCo Ltd, Dalian, China, offers Business Standard an awesome variety of "used cooking oil". He or she writes that ...

Careers Rss icon

Pune job market sees significant growth

Financial services, healthcare, engineering post highest growth

IITians opt for cash rich start-ups in placements

Believe working in start-ups will help them float their venture in the future

Career goals, studies inspire techies to reject lucrative campus placement offers

Career goals and academic aspirations prompted aspiring techies to reject lucrative job offers, with annual compensation packages of over Rs 1 ...

Base salary stagnates, but variable pay zooms at IITs

International pay packages have soared 10-30 per cent at IITs

Books & Ideas Rss icon

Book Extract: Getting design strategy right

Companies such as Google and Apple use a design process of storytelling and iteration that creates deep engagement with the consumer, says a new ...

The Strategist top five


Book Extract: Don't escalate commitment

Cancel or pivot the project if all the signs tell you to do so. It may be counter-intuitive, but pulling the plug on a floundering project could ...

The Strategist top five

HOW TO BE A PRODUCTIVITY NINJAby Graham Alcott* Published by Penguin India* Price: Rs 599* In the age of information overload, traditional time ...

Strategist Quiz Rss icon

The Strategist Quiz (#387)

Commedia dell'arte is a form of theatre characterised by masked 'types,' which began in Italy in the 16th century and was responsible for the ...

Answers to last week's quiz (#386)

The Macy's departmental store has been sponsoring the Annual Thanksgiving Day parade in the city of New York since 1924. GE. All companies that ...

The Strategist Quiz (#386)

Which brand has been sponsoring the second oldest Thanksgiving Day parade in the US since 1924? Name the city also. Name the company that has ...

Answers to last week's quiz (#385)

Donald Stookey, a scientist with Corning Glass Works, who in the 1950s accidentally discovered a remarkably strong material that could be used ...

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