Breaking away from the pack

Breaking away from the pack

Banks and insurance companies are climbing up the brand tables by swinging the spotlight on to customer experience and digital marketing

  • For a bigger share of the pie

    Instead of spending money on raising awareness at the top of the purchase funnel, Swiggy is focused on investing across the entire customer ...

  • ITC brews a premium play

    With its gourmet coffee Sunbean, the company is looking to expand its portfolio of premium brands

  • Rebooting Reebok

    The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label


Executives see daily commute as major productivity drain
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Duvvuri Subbarao with P Chidambaram


The Strategist Quiz (#476)
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