SpiceJet plots a new flight path

SpiceJet plots a new flight path

The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travellers

  • Auto majors look for the halo effect

    Ford, Volkswagen, Fiat and Nissan bring their iconic models to India, look to benefit from the buzz around these brands and boost their image

  • Superbrand Rajinikanth

    The superstar's refusal to endorse any brand makes him the most valued endorser of his time

  • Ashwin perfects the pitch

    With eight brands in the bag and an endorsement fee of over a crore a year, off-spinner R Ashwin is matching Indian batsmen at their game

FEATURES

Insuring consumer trust with tech
Widgets Magazine
Widgets Magazine

BOOKS & IDEAS

Duvvuri Subbarao with P Chidambaram

STRATEGIST QUIZ

The Strategist Quiz (#469)
Widgets Magazine

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