Rio wins the battle for all screens

Rio wins the battle for all screens

For a week, the Olympics dominated TV, Twitter and Facebook with viewers watching and then talking it up on social media

  • Vistara bets on a star

    The airline gets aggressive with its branding initiatives as it looks to build an international profile and establish its premium status

  • Himalaya rides the wellness wave

    The pharma and personal care company extends its brand to nutraceuticals and foods, banks on its herbal legacy to corner a niche in the new ...

  • Tata Sky logs into the video revolution

    Ten years after its launch, the company is putting the edge on its product, in a bid to keep customers engaged and loyal


MAT, B-School


Meru Cabs


Why IIM-A still has no chairman after 8 months
Widgets Magazine


Duvvuri Subbarao with P Chidambaram


The Strategist Quiz (#473)
Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to at a great price. No additional sign-up required.

Premium Services

In Partnership with


Dear Guest,


Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard