Breaking away from the pack

Breaking away from the pack

Banks and insurance companies are climbing up the brand tables by swinging the spotlight on to customer experience and digital marketing

  • For a bigger share of the pie

    Instead of spending money on raising awareness at the top of the purchase funnel, Swiggy is focused on investing across the entire customer ...

  • ITC brews a premium play

    With its gourmet coffee Sunbean, the company is looking to expand its portfolio of premium brands

  • Rebooting Reebok

    The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

STRATEGIST

Executives see daily commute as major productivity drain
Widgets Magazine

BOOKS & IDEAS

Duvvuri Subbarao with P Chidambaram

STRATEGIST QUIZ

The Strategist Quiz (#476)
Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard