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News Rss icon

Bolero zooms into top five list

Even as passenger car sales hit a decade-low mark in the last financial year, Maruti Suzuki managed to retain volumes with four of its best ...

Cocoberry stirs up frozen yogurts

The brand aims for the breakfast table to gain volume in a category that competes with ice creams and dahi

Grey finds a bright spot

The recent Grand Prix award at the Creative Abbies for Killer Jeans and new business wins have turned the spotlight back on this WPP entity

How Verna trumped the City

Hyundai has hit pay dirt in India's sedan market, but Honda will strike back

Features Rss icon

Student's corner

Will learning a web-based engineering course through NPTEL help enhance skills and employability of students and professionals?

Rasna takes on Tropicana

With Ju-C, the beverage maker launches a price war in the fruit juice space

"We were the first to stress on relationship"

My best campaign

Etihad's premium play

The airline's pricing strategy and capacity show it is targeting leisure travellers and corporate clients, rather than blue-collar workers ...

The Strategist Rss icon

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Catch them where you can

Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you

Electric mobility

The future of sustainable transportation in India lies in developing electric vehicles across transit automobile segments

Franchising does not work in our business: Nilesh Gupta

Interview with Nilesh Gupta, Managing Partner, Vijay Sales

The new store

As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones

B-Schools Rss icon

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IIM-B entrepreneurs' centre announces 'next big idea' 2013

The top two entries of the competition get to participate in the Intel global challenge to be held at the Haas School of Business at the ...

Public sector banks stop recruitment from B-schools after court order

Central Bank of India to appeal in SC against HC order restraining campus hiring

Bangalore's CMR IMS wins Business Standard B-School Quiz

After eight challenging rounds, it was the CMR IMS team from Bangalore that finally won the trophy and a gift cheque of Rs 15,000 in the ...

CAT to be held between October and November

Four new testing locations added

Columnists Rss icon

No room for HR

It's a truth seldom acknowledged, but frequently whispered, that HR is the black sheep of management

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The sting in the tale
Shyamal Majumdar

The Cobrapost expos reveals how ill-trained some of our bankers are

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Protesting too much?
Kanika Datta

The more overtly virtuous the company, the greater the reason for investors to be wary of it

Careers Rss icon

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Executives find their calling in NGOs

Experts say the segment is now seeing a lot of young corporate talent willing to join 'meaningful' roles, even with a pay cut

Now, choose a right career for your child with analytics

IBM India Research lab developing predictive, prescriptive analytics platform for education sector

ISB students receive 798 offers

421 companies visit Hyderabad and Mohali campuses

FMS completes final placements

Capgemini Management Consulting was the largest recruiter with 12 offers

Books & Ideas Rss icon

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Leading a frugal life

AG Krishnamurthy on how he steered Mudra through its mid-life crisis

The top 10 business bestsellers

ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark Levy

Out of sync

Companies that tend to hold on to their past successes, assumptions and theories for too long find it difficult to change, says a new book

The top 10 business bestsellers

PLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L Martin

Strategist Quiz Rss icon

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The Strategist Quiz (#305)

Name the automobile brand and its manufacturer who uses this brand line "Dive it again, James". Also state the reason for using this line

Answers to last week's quiz (#304)

Name the company that came out with the advertisement, "The Message that Saved His Life", in 1964

The Strategist Quiz (#304)

Name the company that came out with the advertisement, "The Message that Saved His Life", in 1964

Answers to last week's quiz (#303)

During WWII 2500 men and women associated with this company joined the war efforts

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