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Goafest 2015: Top ad agencies still unsure about participation

Organisers trying to persuade; some likely to stay away, citing issues from earlier events

After Google, Wagh Bakri attempts ad roadblock on Republic Day

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels besides HD channels of Hindi GECs; It's first regional ...

The missing link

A majority of the organisations in this sector are increasingly realising the importance of robust people management systems as a critical lever ...

Trust at the workplace

A sales head and a manufacturing head who can build inter-personal trust can overcome this dilemma and forge a formidable partnership

Features Rss icon

How tall you stand changes how you make decisions

Sitting in a higher chair could improve your long-term financial planning. You might be more likely to buy serious tomes on the second floor of ...

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

Half-time, 2014 - Where is the consumer headed?

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience and ...

Crompton takes battle to rivals with hive-off

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home appliances like ...

The Strategist Rss icon

Mark Henning

Second screen consumption is an opportunity for brands: Mark Henning

Interview with Head, media & digital, AMAP (Asia Middle East Africa) region, Millward Brown

So you want to attract the best talent?

Any retention strategy should start with setting up a basic integrated talent management processes, which connects the entire life cycle of ...

Starting from scratch

Micromax launched its new smartphone brand Yu in December. The smartphone will be sold exclusively online

Introducing data lakes

You have probably heard of data warehousing, but now there's a newer phrase doing the rounds, and it is one you're likely to hear more in the ...

B-Schools Rss icon

IIT Bombay launches its own Moocs

The institute has added significant functionality to Open edX platform to create and offer MOOCs from IITBombayX

B-schools back to achieving 100% placement record

E-commerce and technology firms recruiting in good numbers

BS Best B-School Project Award: Innovation key to top honours

IIFT, Delhi student wins first prize for mobile app for merchandising team at Colgate Palmolive

IIM-B post-grad fee hiked by 10%

With the increase in fees for its post-graduate programme to Rs 18.7 lakh, the programme of IIM-B remains the costliest of those offered at IIMs

Columnists Rss icon

R Gopalakrishnan

R Gopalakrishnan: Innovation on the right track
R Gopalakrishnan

How the Railways can play a key role in carrying Narendra Modi's Swachh Bharat message across India

Indrajit Gupta

Indrajit Gupta: Placements, statistics and damned lies
Indrajit Gupta

If newspaper headlines are anything to go by, the silly season is already upon us. Every year, come January, smartly togged-out business-school ...

Shyamal Majumdar

Shyamal Majumdar: Keep unions out of IT
Shyamal Majumdar

Being leaders in compensation and benefits, collective bargaining for wages is a non-issue in the industry

Careers Rss icon

10 overused buzzword by professionals in India: LinkedIn

Words like responsible, motivated, innovative are common; avoid them if you want to change your profession, says the website

SPJIMR sees 5.8% rise in average salaries

Placements saw about 80% of the batch getting offers of Rs 15 lakhs and more

IT employees earn highest salary of Rs 341.8/hr: Monster report

Women earn 34% less than men in IT sector while gender pay gap in finance sector is 19%

Global unemployment to go up in next five years: UN report

More than 212 million people will be jobless by 2019 as compared with the current level of 201 million, said the report

Books & Ideas Rss icon

Book Extract: What organisations can learn from casinos

Casinos leverage psychological techniques to increase people's willingness to gamble. Similarly, organisations can embed psychological triggers ...

The Strategist top five

THE LAST TEN PER CENT: WHAT IT TAKES TO GET IT RIGHTby TGC Prasad* Published by Penguin* Price: Rs 299* What is the secret to achieving 100 per ...

Book Extract: Make yourself obsolete...

...or your competitors will, says a new book

The Strategist top five


Strategist Quiz Rss icon

The Strategist Quiz (#393)

This person is a former British Olympic rower and was chairman of Cadbury and Cadbury Schweppes for 24 years. He has been a pioneer in raising ...

Answers to the Strategist Quiz (#392)

Dark Store. George Smith, creator of Glenlivet the famous Single malt scotch whisky. Jockey, the Hosiery brand. Mahatma Gandhi. Brooke Bond's ...

The Strategist Quiz (#392)

What is the term used in the retail Industry that refers to a retail outlet or distribution centre that caters exclusively for online shopping? ...

Answers to the Strategist quiz (#391)

When the first European settlers arrive in this country in the late 1700s, barter was very necessary and payment in commodities like rum ...

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