Management, Marketing, Brands and Business Education

Bolero zooms into top five list

Even as passenger car sales hit a decade-low mark in the last financial year, Maruti Suzuki managed to retain volumes with four of its best ...

The brand aims for the breakfast table to gain volume in a category that competes with ice creams and dahi

The recent Grand Prix award at the Creative Abbies for Killer Jeans and new business wins have turned the spotlight back on this WPP entity

Hyundai has hit pay dirt in India's sedan market, but Honda will strike back

Will learning a web-based engineering course through NPTEL help enhance skills and employability of students and professionals?

With Ju-C, the beverage maker launches a price war in the fruit juice space

My best campaign

The airline's pricing strategy and capacity show it is targeting leisure travellers and corporate clients, rather than blue-collar workers ...

Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you

The future of sustainable transportation in India lies in developing electric vehicles across transit automobile segments

Interview with Nilesh Gupta, Managing Partner, Vijay Sales

As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones

The top two entries of the competition get to participate in the Intel global challenge to be held at the Haas School of Business at the ...

Central Bank of India to appeal in SC against HC order restraining campus hiring

After eight challenging rounds, it was the CMR IMS team from Bangalore that finally won the trophy and a gift cheque of Rs 15,000 in the ...

Four new testing locations added

It's a truth seldom acknowledged, but frequently whispered, that HR is the black sheep of management

The Cobrapost expos reveals how ill-trained some of our bankers are

The more overtly virtuous the company, the greater the reason for investors to be wary of it