Dhoni, Gambhir to feature in new Lay's ad campaign

With this campaign, Lay's is attempting to establish its recently enhanced range of six flavours at a price point of Rs 5

India captain Mahendra Singh Dhoni, Gautam Gambhir, Rohit Sharma and Shikhar Dhawan have been roped in by Lay's, world's number one potato chip brand, to feature in its new campaign this season.

Apart from the four cricketers, the campaign will also feature cricketer-turned-commentator commentator Ravi Shastri, and international umpire Billy Bowden.

With this campaign, Lay's is attempting to establish its recently enhanced range of six flavours (with 2 new recent additions of Chile Limon and French Salt n Cracked Pepper) at a price point of Rs 5.

Speaking about the new campaign, Vidur Vyas, Executive Director Marketing-Foods, PepsiCo India, said, "Lay's has always stood for indulgence and a great taste and the brand has always aimed at creating consumer connect through innovative engagement campaigns for our consumers.

"Cricket is a passion in India and Lay's has always tapped this passion by creating moments that consumers can enjoy with friends while watching the game. Emphasis on price point of Rs 5 will enable us to reach out to a larger consumer base and drive more consumption in this category."

Commenting on the Lay's Flavour Team, Dhoni said, "Cricket is all about excitement, about suspense because you can't predict what happens next. Going by the same philosophy, new Lay's flavor team campaign is surely expected to build on the cricket excitement and the curiosity of getting to know who all join the team owned by this mystery man."

Upbeat on his inclusion in the team and on his first-ever campaign Shikhar Dhawan said, "I am so excited to be a part of this new team and create magic with such seasoned cricketing talent from India."

The campaign builds through the launch of three exciting teasers featuring Gambhir, Dhoni and Rohit Sharma.

The final film that goes on air on the April 20 will reveal the identity of mystery owner of the Lay's Flavour team.