Jivox enhances online video advertising platform

Bangalore-based Jivox, India's online video advertising company, today announced that it has added a number of new features to enhance the online video advertising platform, including setting up a quickstart video and a publisher portal.    

The portal enables publishers' sales and operation teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console, a release said.   

Extensive analytics enable publishers to see real time critical matrics related to ad performance and ad inventory and report back to to their advertisers.   

A new template-based approach enables users to create professional-looking online video ads in just a few minutes by simply completing a series of prompts for texts and logs. Any ad created in the Jivox service can be saved as a QuickStart ad to be customised by other users, it said.