For once, thin people do not have a reason to rejoice. Landmark, the book retailer owned by Tata Enterprises, has come up with an offer that is based on one's waist size.
The offer, valid on March 1 from 9 pm to 11 pm, will offer discounts that equals one's waistsize. Marketed on social media as 'Hips Don't Lie-Your waist decides the discount you get', it is valid on all books present in the store.
For availing this offer, a customer has to visit the store on the given date and time and pick up any book. He/she has to measure the waist size and bill it at the cash point at a discount equal to the waist size.
This offer is valid at Mumbai Inorbit Vashi and Infiniti Andheri, Pune MCR Mall, Chennai Ampa Skywalk and Orion Mall Bangalore.
The offer, valid on March 1 from 9 pm to 11 pm, will offer discounts that equals one's waistsize. Marketed on social media as 'Hips Don't Lie-Your waist decides the discount you get', it is valid on all books present in the store.
For availing this offer, a customer has to visit the store on the given date and time and pick up any book. He/she has to measure the waist size and bill it at the cash point at a discount equal to the waist size.
This offer is valid at Mumbai Inorbit Vashi and Infiniti Andheri, Pune MCR Mall, Chennai Ampa Skywalk and Orion Mall Bangalore.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%