Not so long ago, luxury was seen to be the sole preserve of Europe. Some of the biggest luxury brands like Hermes, Louis Vuitton and Prada have all made much of their provenance.
But with the rise of China, it was inevitable that someone would come up with the idea of the world's first Chinese luxury label. That someone was Hong Kong-based David Tang who launched Shanghai Tang in 1994 to take Chinese luxury to the world.
The label's larger mandate is as stated: "To revitalise Chinese innovation by interweaving it with the dynamism of the 21st century, producing a vibrant and witty take on the fusion concept."
Though the label, in its hurry to wow the world with its aesthetic, suffered
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
