Since its launch in 2004, the Swift has brought innovative changes to Suzuki's car-making, earning high appraisal for its sporty, stylish, and fun to drive character. The Swift has won Suzuki various car of the year awards in Japan and in other countries.
The Swift is currently produced in seven countries worldwide including in India and Japan. Launched here in 2005, the Swift steadily increased its sales in line with the market expansion due to economic growth, and with the addition of diesel variants and sedans.
The Swift accounts for about 30 percent (430,000 units) of the annual sales of Suzuki in India. India accounts for 54% of the total 5 million Swifts sold worldwide, while Europe makes up 17% of the market and Japan 10%. Maruti Suzuki has sold 2.7 million Swift and Swift DZires in India so far.
It is also the only car brand in India that has swept Car of the Year Awards, twice over, once when it was launched (2005) and again when the full model change was introduced in 2011.
In its latest avatar, launched in October 2014, Swift Diesel saw a 10 per cent increase in fuel efficiency while Swift Petrol improved by 9.6 per cent.
Swift DZire, launched in 2008, is India's best-selling sedan for the last three years. It has been a category leader since launch and has helped Maruti Suzuki strengthen its presence in the entry sedan segment.
Like Swift, Swift DZire is popular for its sporty, contemporary styling, performance, superior comfort and convenience features. Swift DZire (Diesel) delivers a mileage of 26.59 Km/l.
Source : BS Motoring
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