Michelin ties up with Snapdeal to sell products online

French tyre manufacturer Michelin has entered into a partnership with online marketplace Snapdeal to sell passenger car tyres online.

Customers in India can place orders for Michelin Tyres from an authorised dealer and request for fitment at a time and place as per their convenience.

On the Michelin brand page on Snapdeal, the tyre selector will help customers find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest Michelin authorised dealer for the purchase fitment appointment. Further, the tyre major will also be offering several exclusive discounts and offers like same day free fitment, alignment and balancing.

"Snapdeal with its large subscriber base and pan-India reach has been an obvious choice,” said Mohan Kumar, Michelin India commercial director. “We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline. For consumers, this would mean a quality guarantee on the fitment process, which is critical for tubeless tires.”

Badal Malick, vice president, Omni Channel, Snapdeal said: “Our recently launched omni channel platform ‘Janus’ will deliver the convenience of online product discovery and offline installation services at the nearest location. We are confident that this unique first-of-its-kind service for this category, will deliver real value for our customers.”

Source : BS Motoring