150 start-ups and e-commerce firms to discuss success mantras at seminar

The seminar, "E-Commerce - Sustaining Business", is being put together by Snapdeal, Ah! Ventures and legal advisory firm Lakshmikumaran & Sridharan

Led by Snapdeal, over 150 start ups and e-commerce companies are set to congregate in a one day seminar organised by the Institute of Business Law (IBL), a city based event management company connected with India's leading legal advisory firm Lakshmikumaran & Sridharan (L&S).

Aimed at providing training about business acumen, the seminar will be focusing on "E-Commerce - Sustaining Business" on November 20. It is an initiative put together by Snapdeal, Ah! Ventures and Lakshmikumaran & Sridharan with IBL.

The event gains significance especially in the wake of growing challenges faced by founders of start ups and e-commerce companies. Participation in this event is free but on invitation.

"We planned the event in such a way that entire aspects of business is covered for entrepreneurs especially in the growing start ups and e-commerce segments," said L Badri Narayanan, Partner, L&S.

The event will be covering the entire aspects of business including policy initiatives for sustaining new business, funding of medium; and small and medium size enterprises (MSMEs), contract structuring, intellectual property strategies etc.

It has been felt for some time that while there has been a sudden growth of start-up and increasing valuations, many of the core aspects of managing and running a start-up in a business efficient and legally compliant way were not being addressed. Today, the e-commerce environment has become very complex with several sophisticated investors and intelligent customers that it becomes essential for founders of start-up to understand the legal and regulatory environment in which they are required to operate.

Bank and Alternative sources of funding is another aspect that the Seminar seeks to address. With greater interest shown by the government to promote this sector, there are several initiatives being taken. Some of these initiatives are explained in the session and their implications for the Start-up community will be addressed. Other areas such as IPR and tax, which are important but not understood by the founders are also part of the initiative.

The entire format is designed to provide the founders with an overall perspective of the environment in which they must compete and comply.

"We feel that several questions that founders and investers have from working in this space would be addressed," he said.

Having in existence for over 30 years, L&S is an Indian law firm specializing in the area of corporate, tax and IPR laws.

The firm has built its reputation on a strong tax and International trade practice. In the area of tax, the firm has represented clients before all quasi-judicial and judicial forums right upto the Supreme Court. The firm also advises its clients on all aspects of tax and is well-recognized for its expertise both in India and abroad. In the area of International Trade, the firm is considered as a leading firm across the world. The firm has successfully represented Government of India at the WTO in trade disputes against United States and Turkey. It is consulted by several trade bodies and International organizations for international trade.