Abhi-Ash to endorse TTK Prestige

This is the second outing for the star couple after their much publicised commercial for Lux in 2009

Image
Viveat Susan Pinto Mumbai
Last Updated : Oct 01 2013 | 1:58 AM IST
Bangalore-based TTK Prestige has appointed Abhishek Bachchan and Aishwarya Rai Bachchan as brand ambassadors for its kitchen appliances in a deal estimated to be around Rs 6 crore a year. The couple, will endorse the Prestige brand of cookware for three years.

However, Chandru Kalro, chief operating officer, TTK Prestige says that his company would look at extending its association with the star couple beyond the stipulated three years. “We see it as a long-term association,” Kalro said.  This is the second outing for the star couple in adland after their much publicised commercial for Lux in 2009.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 01 2013 | 12:43 AM IST

Next Story