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Aditya Birla Fashion shakes up India's Rs 1.45-trillion ethnic wear market

Aditya Birla Fashion, which has acquired Sabyasachi, Tarun Tahiliani, and Shantanu & Nikhil brands in recent transactions, proposes to take these names to a wider audience

Viveat Susan Pinto |Business Standard | Mumbai
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Aditya Birla Fashion shakes up India's Rs 1.45-trillion ethnic wear market

4 min read Last Updated : Mar 15 2021 | 12:31 AM IST
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Names such as Sabyasachi, Tarun Tahiliani, and Shantanu & Nikhil are labels that many Indians aspire to have in their wardrobes. Few can afford these names though. The ones that do, openly flaunt thes

Topics :Aditya Birla Fashionfashion industryReliance Retaile-commerce marketShoppers Stoplifestyle

First Published: Mar 15 2021 | 12:31 AM IST

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