AirAsia to lower cost, air fares and effect higher ancillary in 2014

AirAsia Group CEO Tony Fernandes today said that the Airline's target for 2014 would be lower cost, higher ancillary through more services and the Emirates project.

In his Twitter page, he said, “Excellent day at AirAisa. Excellent management meeting. Everyone geared up for 2014. Cost reduction. Back to the old days. Lower air fares.”

He further said, “Strategy for 2014. Lower costs. Higher Ancillary through more services and the Emirates project. Exciting. I love competition. Will provide some huge competition to full service airlines. Very exciting for passengers”.

Fernandes is of the view that AirAsia's competition would lose the pace as his company going to have very low fares. “I predict some won't last the pace”.

“The two CEOs are planning something big. Very excited. Our Emirates project,” he said, adding that growing the ancillary income would be one of the major. “Watch us in 2014. Cutting loads of cost.”