Aircel launches 4G service in four circles

Aircel, on Wednesday, launched fourth generation (4G) in four circles - Andhra Pradesh, Assam, Bihar and Odisha. Aircel is the second company to launch 4G services after Bharti Airtel that offers 4G services in five circles.

"Our existing technological leadership position further lends to providing a promising and reliable 4G LTE service to our customers. The wireless broadband services offered will help customers transform their workplaces and homes into 'smarter' entities," said Anupam Vasudev, Chief Marketing Officer, Aircel.

Aircel has acquired 20MHz of broadband wireless access (BWA) spectrum in the 2300 MHz band in 2010 across eight circles - Andhra Pradesh, Tamil Nadu, West Bengal, Bihar, Odisha, Assam and North East and Jammu and Kashmir.

"The parameters that will differentiate Aircel's 4G LTE services include customised offerings with a quick turnaround time for deployment of services to enterprise and home customer, beating existing industry standards; high speed and low latency, which are critical to any enterprise service experience, will be Aircel's key focus deliverable building on Reliable MPLS (Multiple Protocol Label Switching) core network. It is with this targeted approach, Aircel is confident of leading the 4G LTE market in India," Vasudev said.

Mukesh Ambani-led Reliance Jio Infocomm is expected to start rolling out 4G services later this year or early next year. Other companies, such as Vodafone India, Idea Cellular and Videocon, have said that they would roll out 4G services on 1800MHz band in some circles over the next few years. These companies do not have spectrum in the 2300MHz band.