Allen Solly brand to touch Rs 1,000 cr sales

There are 235 Allen Solly exclusive stores across country presently

Allen Solly, the premium brand from Aditya Birla Group owned Madura Fashion & Lifestyle, expects to touch Rs 1,000 crore sales mark by the end of this fiscal, implying a growth of 20% over Rs 800 crore it logged in 2014-15.

There are 235 Allen Solly exclusive stores across the country presently and the network is set to expand further.

"This fiscal, we are going to open 60-70 more exclusive stores, two of which may come up in Odisha. As of now, 39% of our total sales comes from our exclusive stores of which our flagship stores contribute 20%. Our apparel products are also available through multi brand retail formats lie Pantaloons, Central and Shoppers Stop", said Sooraj Bhat Ullal, chief operating officer (COO), Allen Solly and Louis Philippe.

On the online platform, Allen Solly sells through e-commerce portals like Flipkart, Amazon, Myntra and Trendin.com. "The online platform accounts for only three% of our total sales. But is growing at a very rapid pace", said he.

Allen Solly today announced the launch of its first flagship store in Odisha here. Spread across 2,400 sq ft, the stores houses men's wear, women's wear and kid's wear.

"The growth of the apparel sector supported by consumers makes Bhubaneswar an exciting market for a brand like Allen Solly. We at Allen Solly like to ensure that our customers leave with a memorable shopping experience and keeping in tune with the theme of our range, the store represents sophistication and vibrancy," the COO said.