Amazon.com Inc revived speculation about its next major product on Wednesday, using a mysterious YouTube video and website post to tease a June 18 "launch event" in Seattle to be hosted by CEO Jeff Bezos.
The 50-second video posted by Amazon featured people staring downward at something just off-camera, moving their heads from side-to-side to try different vantage points and making comments like "It's very real-life," and "I don't know how you guys do it."
Amazon would not elaborate further. But speculation is growing that the Internet retailer is set to unveil some kind of smartphone or device in the wake of several hardware launches over the past year, including the Fire TV streaming box and new Kindle Fire tablets.
The company has been working on a smartphone for some time, according to two sources briefed on its plans. But it's unclear what the Internet retailer can offer consumers beyond what Apple Inc and Samsung already do.
The Wall Street Journal and several tech blogs report that Amazon may be working on a phone with a three-dimensional display.
The last time Bezos hosted a major press briefing in Seattle, the company introduced new versions of its Kindle Fire tablets that, among other things, featured video tech-support.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)