Anurag Bedi will head the business of Zee Music, ETC Music and Zee Trendz, said the company in a statement.
This is in addition to his current responsibility of heading sales of Zee Muzic and ETC Music.
Lubna Adam will take charge as creative head of Zee Music, ETC Music and Zee Trendz and will report to Bedi. Vishal Malhotra will head Play TV along with his current responsibility of being director of Corner Shop.