Arvind to double turnover from Tresca brand in 2 yrs

Company plans to increase number of outlets 10-fold to achieve this end

With an eye on doubling its turnover from premium apparel brand Tresca in the next two years, Ahmedabad-based textile and branded apparel major Arvind Limited is planning to increase the number of outlets 10-fold from the current count.

Launched three years ago, Tresca's current turnover is around Rs 50 crore. "Because of our aggressive plans for brand building, we are targeting to double our revenue to Rs 100 crore from Tresca in the next two years and by 2020, we expect to achieve Rs 200 crore revenue," said Susheel Kaul, chief executive officer - lifestyle fabrics, Arvind Limited.

"We have put our premium fabric brand Tresca on a fast-track growth path with an intention to double the revenues in the next two years," Kaul added.

In order to bolster the brand, Arvind will have new product launches as well as expansion in distribution network. Tresca plans to increase the number of outlets from 1,100 to 10,000 in the next two years.

Shridhar Soni, head of sales and marketing at Arvind DTR business, said: "We have a very clear roadmap in mind, which has started reflecting in our operations and strategy. Our network has expanded; width of product offerings has also increased. We now have new products launches and aggressive channel schemes. Our efforts to improve services and regular channel partner meets have started giving results."

The company is also planning to spread network overseas. It will open 400 overseas outlets in the next two years.