The investment was done through private placement of non- convertible debentures, Au Financiers said in a statement.
"IFC's financing will enable us in serving financing needs of small and medium enterprises, and help expand operations in semi-urban and rural markets. IFC's support will provide Au an additional source of debt funding and help reduce its reliance on bank borrowings," Au Financiers Managing Director Sanjay Agarwal said.
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The proceeds from the infusion will be used for strengthening existing product lines through its network of 225 branches in 10 states in Rajasthan, Maharashtra, Gujarat, Goa, Punjab, Madhya Pradesh, Chhattisgarh, Delhi-National Capital Region, Haryana, and Himachal Pradesh, it said.
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