BARC & TAM merger to create one TV rating system

BARC India - the television rating company formed by broadcasters, advertising agencies and advertisers - and TAM India - the television audience measurement joint venture between Nielsen and Kantar - have come together to form a new meter management company. This company will run the operations and supply raw data to BARC India. Meters under the new arrangement will be deployed based on BARC's sample design and the ratings will be computed and disseminated through BARC India's software. This ratings data would be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement, said sources