Average revenue per user (ARPU) for data also increased 15% sequentially to Rs 63, even though the share of data in overall revenues declined to 17.3% in Q1 from 17.4% in Q4. That apart, fewer customers are leaving the Airtel network as the company’s customer churn rate is down to 3.2% from 8.8% seen a year ago.
Over the last few years, profitability of most players have been under severe stress and revenue per minute (RPM) has consistently dropped, but this quarter has expanded this by 3.6% sequentially to 44 paise/minute. The company’s operating margins for the domestic wireless business are up 180 basis points to 32.1 sequentially.
After the cancellation of 122 licenses last year by the Supreme Court, pricing discipline has returned to the industry and tariffs have started moving up as discounts and free minutes weeded out. According to Goldman Sachs, key performance indicators of Bharti’s core cellular business implies that larger players like Bharti/Idea are benefiting at a faster than expected pace from declining competitive intensity. GS expects Bharti to continue to gain momentum in the core business.
With competitive intensity coming down, the company’s spends on sales and marketing are also coming down. In Q1, the company’s general and administrative fell to Rs 1800 crore from Rs 2000 crore in the corresponding quarter last year. Analysts believe the company has some more levers left that can help improve its margins.
Given that Bharti’s base rate is 90 paise/minute, there is enough headroom for further growth in its average RPM, believes Ankita Somani of Angel Broking.
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