ProFx, a division of BPL which deals in high-end audio and video products, has seen its business grow 100 per cent last fiscal.
Since its inception two years ago, ProFx, the only division of BPL which sells directly to customers, has sold nearly 150 home theatres and expects a 150 per cent growth for its range of high-end products during 2002-03. It is also planning to set up two more ProFx showrooms, one each in Delhi and Hyderabad. The products at ProFx showrooms range between Rs 50,000 and Rs 4 lakh.
Manmohan Ganesh, head for sales and marketing, ProFx, said, major international audio brands were in talks with ProFx for marketing alliances.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app