Brand Arvind to be worth Rs 2,000 crore in 5 years

Company now aiming to grow format multi-fold to over 400 stores over next five years

While on one hand it has been accumulating international apparel brands in its kitty, on the other Arvind Limited is looking to build its own brand. The company is planning to build 'brand Arvind' into a Rs 2,000 crore brand by fiscal 2017-18.

One of the country's largest integrated textile and apparel players, the company services premium fabric for men and women under two brands 'Arvind' and 'Tresca' which are sold under its retail format 'The Arvind Store'.

"Our aim is to make Arvind a Rs 2000 crore mega-brand in the next five years. It will be made possible with the rapid roll-out of 'The Arvind Store' format which will have over 400 stores and revenues of over Rs 600 crore by fiscal 2017-18. Our new premium fabric brand 'Tresca' will target the fast growing premium shirting and suiting fabric market. The 'Brand Arvind' will play a critical role towards Arvind Limited's vision of building a $ 1 billion brands and retail business. Our aim for the brand Arvind is to attain a leadership position in the fabric brands and retail market in India," said Kulin Lalbhai, executive director of Arvind Limited in an official communique.

With 100 Arvind Stores up and running, Arvind Limited is now aiming to grow the format multi-fold to over 400 stores over the next five years. The store format provides a comprehensive wardrobe solution to the discerning consumer. The Arvind Store franchise is likely to cross Rs 600 crore in revenues by fiscal 2017-18.

Moreover, recently, Arvind Limited introduced its most premium fabric offering 'Tresca' to target the high-end shirting and suiting market. With growing disposable incomes in India, the premium fabric market is a high growth market in which Tresca aims to establish itself as a leading brand. Tresca will offer premium products, contemporary international design and a lifestlye positioning. Arvind aims to build Tresca into a Rs 250 crore brand over the next five years.

The brand Arvind which is a premium fabric brand for both men's and women's fabrics clocked revenues of close to Rs 500 crore in the last fiscal and is an important part of Arvind's overall brands and retail portfolio which touched revenues of Rs 1900 crore in fiscal 2012-13. The four fold growth strategy will see Arvind expand beyond its traditional distribution model with a rapid roll-out of its new retail format 'The Arvind Store' and growing in the premium fabric market with its new brand 'Tresca'.

"Tresca fabric is made primarily from three natural fibres - cotton , linen and wool. Quality is ensured by using the best raw materials and by using cutting edge technologies throughout the production phases from processing the fibre to finishing the fabrics. This fabric brand is designed for a discerning individual who wants to look young and trendy and one who wants to get rid of the boredom of a typical formalwear range," added Lalbhai.

Tresca will be made available at leading retail outlets across India and is directly serviced by Arvind Limited. It will showcase four collections in a year with over 2000 designs to choose from.