Branded trains now: Vizag Steel renames Samata Express for brand promotion

Steel Minister Birender Singh said such initiatives will help Vizag Steel extend its market reach to both urban, rural markets

Rashtriya Ispat Nigam Limited (Vizag Steel) renamed Super Fast Express train Samata Express to Vizag Steel Samata Express to promote its brand image. Steel Minister Chaudhary Birender Singh and Union Railway Minister Suresh Prabhu flagged off the Hazrat Nizamuddin-Visakhapatnam train carrying the name of Vizag Steel at Nizamuddin Railway station on Thursday

Complimenting Vizag Steel management for taking proactive steps to counter the downtrend in the prevailing scenario by channelling its marketing efforts with a structured brand promotion activity, Birender Singh said that such initiatives would help Vizag Steel extend its market reach to both urban and rural markets.

Railway Minister Prabhu invited the other public sector enterprises to avail the benefits of promotion of their products through Indian Railways.

Vizag Steel is the brand name of the state-owned Rashtriya Ispat Nigam Limited (RINL) with an annual capacity of 6.3 Mt of long steel products for consumption of the domestic market and is one of the leading domestic long steel producers, supplying wire-rods, re-bars, structural, squares, rounds and other work catering to construction, infrastructure sectors. VIZAG steel is the first integrated steel plant to be certified for Quality, Health, Safety and Environment.