Chennai Angels invests in Betaout

The Chennai Angels (TCA) on Thursday announced an investment in Betaout, which is an e-commerce & B2C marketing software platform.

Betaout allows e-commerce companies to build user intelligence databases and provides tools to engage with users through email, on-site engagement, mobile push, live-chat, SMS, and through other channels.

Betaout's business model, positioning in the e-commerce market, existing client base and most importantly the management team were the primary investment drivers.

The TCA investors felt that e-commerce companies would increasingly look for key differentiators that can reduce customer acquisition or retention costs. Betaout's customer analytics tools that can help customer segmentation and focused outreach can translate into a tangible value proposition.

"As investors, we are very positive on our outlook for the company", said Shobana Anand who lead the investment of TCA.

Betaout is a customer intelligence and marketing automation platform for e-commerce companies.

"We provide our clients access to real-time big-data, segmentation-based on business rules, machine learning and omni-channel personalization. Our suite of enterprise grade level marketing tools help e-commerce companies to do personalised & data-driven marketing to drive customer engagement and revenue" said Ankit Maheshwari of Betaout.

Betaout was founded in October 2014 by Ankit Maheshwari, Raghubir Thakur, Mayank Dhingra, Arjun Maheshwari and Nandini Rathi.

Betaout enables e-commerce marketers to do behavior driven, personalised and omni-channel marketing easily and effectively. Betaout's tools enable them to build amazing marketing experiences for their customers, and drive more customer engagement and revenues. The company's revenue model is based on a monthly recurring subscription that is determined by the number of addressable contacts and messages sent.