The earnings before interest, tax, depreciation and amortisation (Ebitda) margin, though, expanded by a handsome 230 basis points year-on-year to 24.2 per cent in the quarter. Significant savings on input costs (down 361 basis points to 29.4 per cent of sales) and ad spends (down 289 basis points to 15.1 per cent) fuelled margin expansion. The margin could have been higher but for the 178 basis points surge in employees' costs to 6.5 per cent. Nevertheless, it was largely the margin gains that were responsible for the surge in net profit to Rs 164 crore.
Analysts believe margins could improve further over the next two quarters. While major benefits of easing input costs are already reflected in the March 2015 quarter, higher growth of premium toothpaste products such as Visible White, Active Salt, amongst others could aid margins. Notably, share of premium products in overall revenues has increased from 15 per cent in FY14 to about 20 per cent in FY15, and is seen inching up further.
Importantly, Colgate has managed to strengthen its leadership position despite intensified competition from players such as P&G, HUL and others.
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