Cricketer Unmukt Chand joins Pepsi's stable of brand ambassadors

Will appear in a new commertial that will go on air today

Viveat Susan Pinto Mumbai
Last Updated : Mar 01 2013 | 1:47 PM IST
Captain of the under nineteen cricket team, Unmukt Chand has been appointed brand ambassador of Pepsi joining the ranks of Virat Kohli, Mahendra Singh Dhoni and Suresh Raina who endorse the brand. Chand will feature in a new Pepsi commercial that will air today on national television. Kohli, Singh and Raina will give be accompanying him in the commercial.

Chand came into the limelight last year after taking his side to victory at the under nineteen cricket world cup. Hailing from a medium-class family in Delhi, Chand is also admired for continuing his undergraduate studies at the city's prestigious St Stephen's College despite a hectic playing schedule.

He moved the Delhi High Court last year when he was not allowed to sit for his first-year exams following poor attendance at college. He was subsequently permitted to take his exams after the Delhi High Court passed an order to the effect.

The new commercial featuring Chand will be the second phase of Pepsi's Oh Yes Abhi advertising campaign that was launched a month ago. The campaign dwells on the tendency of youth to want things now, which is epitomised in the tagline. JWT is the agency that conceptualised and executed the campaign.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 01 2013 | 1:35 PM IST

Next Story