Dabur turns to employees for sustaining growth

Under a programme 'Applause' Dabur is recognising employees in different categories, including the trailblazer employee, the best newcomer, best suggestion for their actions which are innovative, save cost, promote team spirit, institute new initiative and raise standards of performance.

"Instead of rewarding people on annual basis, we have devised a mechanism for instant gratification, thereby we would recognise our employees' performance and reward them instantly,"
Dabur India Executive Director (Human Resource) A Sudhakar told PTI. It is a step towards continuous motivation of employees, which is aimed at increasing employee engagement level from 67 per cent to 72 per cent, he added.

Besides, Dabur is looking at its employees as assets that can help withstand the overall testing times in the industry.

"Cutting the headcount is no solution to control inflation, rather it is counter productive. One should invest money in training and retaining the employees, invest in technology, which would in turn make them productive for the company," Sudhakar added.

The company has earmarked a budget of Rs 50 lakh for the employee reward programme.