Daimler's BharatBenz trucks sales up by 59% in 2014 in India

Company bets big on 'Made in Chennai' products for global markets

Daimler Trucks has said that sales of BharatBenz trucks rose by 59% to 10,300 vehicles as compared to 6,500 units in India. The truck major attributed the increase to expansion of the product portfolio by five more models and the growth of the dealer network to about 80 operations.

BharatBenz has managed to get the third slot in the heavy-duty trucks and a market share of 5% in India.

Until the end of 2014 more than 1,000 of these FUSO trucks have been sold outside India. FUSO trucks, manufactured at Oragadam facility, near Chennai are also being exported to other countries.

In India, the further expansion of the BharatBenz sales network from 80 to 100 dealers should lead to a significant increase in sales, said the company adding that the extended offering of FUSO trucks from Indian production should ensure additional momentum after the 2015 start of exports of FUSO trucks 'Made in Chennai' to Latin America and the Near and Middle East.