Defiance Tech partners Bridgeline for iAPPS

They are developing together iAPPS, an integrated digital marketing platform, for Defiance's customers

Defiance Technologies, a Hinduja Group company, has partnered with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.

Kumar Mallampalli, vice president and head of emerging technologies and enterprise solutions business at Defiance Technologies, in a statement, said as technology-led marketing moves to the core of the enterprise, businesses expect more from their digital marketing assets.

“With the iAPPS platform, the company brings the next generation digital enablement for tighter customer connects across multiple channels. Businesses that depend on channel partners such as dealers and franchises' can reap particularly rich benefits from iAPPS.”

This will be a tool to create more customer engagement across hundreds of dealers and franchises’ backed by strong personalisation and content automation abilities. In other words, the entire brand management process gets significantly enhanced and becomes easy to manage.

Most importantly, it is cost-effective and the entire platform is cloud enabled and integrated with robust analytics.

Titas Gupta, Bridgeline Digital’s vice president for APAC added Bridgeline sees great growth opportunities in the APAC region and this partnership is an important for the company.

The iAPPS platform offers an integrated solution for content management, e-commerce, email marketing, web analytics and social channel engagement.