Despite price hikes, TVS Motor expects growth to revive in March quarter

The company indicated that weak sales for the sector over the last couple of months were on account of rise in product costs due to upfront insurance charges and also the NBFC issue

TVS logo, TVS, TVS Motors
TVS logo
Ram Prasad Sahu
Last Updated : Jan 22 2019 | 10:42 PM IST
Even as the two-wheeler sector continues to be struggle with high inventory and muted demand, TVS Motor seems to be doing better than peers. On the back of 19 per cent volume growth, price hikes and better realisations, the company’s sales grew a robust 26 per cent over the year-ago period. 
 
While domestic sales for December were below par on account of the muted festival season, the company is expecting growth to revive in the March quarter. Fiscal year-to-date sales volumes for TVS were at 15 per cent, compared to the previous year.
 
The company indicated that weak sales for the sector over the last couple of months were on account of rise in product costs due to upfront insurance charges and also the NBFC issue. The company, however, indicated that this has changed, with liquidity issues now easing and credit being available for various segments.
 
While there has been a slowing down of the scooter market due to aggressive entry-level motorcycle pricing, the company indicated that the demand weakness in urban markets is expected to reverse as funding issues ease.
 

Exports continue to lead the domestic market, registering a growth of 26 per cent as compared to domestic growth of 15 per cent. The management indicated that stable demand in key markets, coupled with greater availability of dollars as compared to the period of oil price crash, should keep the momentum going for this segment.
 
While revenue growth was positive, higher share of the premium/three-wheeler portfolio and operating leverage helped it post increased profitability. Margins in the quarter came in at 8.1 per cent, which were better than expectations of 7.9 per cent. Margins are also likely to improve, given raw material costs are expected to trend down. Though margin improvement is positive, it continues to trend below the company’s target of double-digit profitability.
 
While the company hopes for an uptick in volumes, how expected price hikes to incorporate changes on account of the new safety norms will be received by the market, is a key monitorable. The company believes that safety-related price hikes will not impact demand.  With margins in single digits and valuations at a premium to larger peers, there is little upside from these levels.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story