DIESL to focus on reverse logistics

Tata Group’s logistics arm, DIESL has decised to increase its focus on reverse logistics across India in order to complement the supply chain services.

Reverse logistics aims at the backward flow of materials from customer to supplier with the goals of maximizing value from the returned item or minimizing the total reverse logistics cost.

“DIESL has been presently involved in providing reverse logistics solution to a sizable number of customers.We have been devising reverse logistics solutions in order to complement the supply chain services which the organization is offering to its esteemed customers,” Ajay Chopra, CEO, DIESL said.

“A standalone reverse logistics service as an added service offering cannot be undermined if DIESL sees a business value for the same. Undertaking reverse logistics also gels well with DIESL’s thrust on environmental initiatives while undertaking its business operations,” he added.

With over 176 warehouses connecting 7,000 towns across India, the company caters to many clients across industries like in telecom (TTSL, TTML, VIOM, Haier, WYNN, Alcatel-Lucent, NSN Unitech and GTL Infrastructure), FMCD (Voltas), retail industry (Croma and Landmark), IT peripherals (TCS). DIESL, one of the top four players in the domestic market, aims to appear as the market leader in $90 billion domestic supply-chain industry by 2015.