Dion Global Solutions inks pact with Apex Softcell

Retail broking industry has been using separate systems for front-end terminal, back-end processes causing several operational challenges

Dion Global Solutions (Dion), a technology partner to the financial services industry has signed a partnership deal with Apex Softcell (India) to deploy a unified front and back-end system for the retail trading segment in India.

The retail broking industry has been using separate systems for their front-end terminal and back-end processes causing several operational challenges; One being the requirement of labor intensive time consuming processes at the end and beginning of a trading day when data needs to be formatted each time before manually transferring from one system to the other.

Through this partnership, Dion & Apex present a unified robust system that combines the benefits of a user friendly, feature-rich front end terminal, TradeAnywhere®, and a robust widely acclaimed back-end system, Lidha-Didha (LD).

“A broker spends several post trading hours converting data reports into a format that is compatible with the back-office system to begin his end-of-day processing and report generation activities. Similarly, before the start of a trading day, the broker again has to convert these files to a format compatible with the front-end terminals. Even if he has a perfect trading terminal and a robust back office system, he still faces the challenge of data transfer between the two.” said Bhavesh M Desai, Managing Director, Apex.

We have partnered with Dion to integrate the two market leading tools – TradeAnywhere® and LD and present a unified solution to the industry. This solution will eliminate manual processes of data transfer thereby removing the possibility of human error and will also prove to be a cost saving solution in the long run.”

Syed A Asim, COO – India, Middle-East & Africa, Dion, said, “Integrating the complete system for a retail broker and presenting a unified workflow has been our strategic focus for some time. Partnering with Apex enables us to present a strong system that will considerably reduce turn-around time for data interchange and save precious hours. We are confident this will bring a great sigh of relief in the industry and enhance a broker’s business performance several folds.”

Dion’s flagship product suite in India, TradeAnywhere®, is a leading front-end trading solution in the country, while Apex’s product, Lidha-Didha (LD) is a widely acclaimed broking back-office solution.
Dion Global Solutions provides market-leading software to financial institutions across the globe. Employing over 600 highly experienced and knowledgeable staff within the Finance and IT industries, Dion's solutions cover portfolio management, trading, settlement, risk management, compliance, analytics, messaging & workflow and research services and information products.

With over 25 years’ experience; Dion's breadth of knowledge in the financial services industry has provided them with a unique insight into the complexities involved across various segments within the BFSI sector.
To provide the best, Dion works alongside clients and world renowned technology partners to implement and support solutions to increase productivity, reduce costs and facilitate growth. With more than 650 clients in 88 countries, Dion's domain expertise and considered approach to their clients' businesses make Dion a trusted partner.

Apex Softcell (India) Pvt Ltd was incorporated on December 31, 1992 with a brand name of "Lidha Didha" means buying and selling in Gujarati. The Company formed to carry out broking back-office software solutions for sub brokers in India. Later the company developed software for brokers in India with a centralized management system. Apex now offers a range of products for brokers and exchanges that span across front office / mid office / back office, trading and {match} engines for exchange, risk management system platform for brokerage house and exchanges with latest technology.