E-commerce enabler KartRocket raises $8 mn more from a Japanese investor

Funding will support the company to enhance next gen mobile marketplace

e-commerce enabler KartRocket has announced the completion of its $8 million fundraising round with the addition of a Japanese investor. The company refused to disclose the name of the Japanese investor.

Their existing investors include Bertelsmann India Investments (BII), Nirvana Digital India Fund, Nirvana Digital Investment Holding Co. Ltd., US-based 500 Start-Ups and Singapore-based Beenext have also participated in the recent round of funding.

Money will be utilised towards enhancing the next gen mobile marketplace Kraftly, a mobile-first O2O marketplace targeting small seller communities and homepreneurs in India in long-tail categories including as apparel, accessories, home, crafts, and other unique and eclectic products, said the company in a press release.

Saahil Goel, CEO & co-founder, KartRocket commented that the investment will help the company on product development, talent acquisition, seller eco-system development and performance marketing.

He added, the company has roped in Ankit Sood as Chief Financial Officer & Akshay Ghulati as Chief Business Officer for Kraftly.

Currently boasting of more than 15,000 shops, Kraftly adds over 17,000 listings per day, claims the company.