eBay announces launch of brand store by retail firm Viveks

This will help the company to increase penetration online, says Vivek Ltd

Online marketplace major eBay India has launched an eBay brand store by Viveks, a consumer durables retail chain based in Chennai, in its website. Viveks would offer attractive prices to all eBay buyers shopping on their brand store on ebay.in, it said.

B A Kodandaraman, chairman and managing director, Vivek Ltd, said: "Increasing penetration of internet in India and eBay India's leading position in the ecommerce space are the key factors behind this partnership. While we plan to add many more showrooms , we are confident that this association will help us expand our reach to a wide range of customers across the challenging geography of India."

eBay's market place has over 2.1 million active users logging on from 4,306 cities, towns and villages across the country and the website offers a platform for brands to leverage as part of their multi-channel strategy, said the company announcement.

Vidmay Naini, business head - technology category, PaisaPay & PowerShip at eBay India, said, "We are delighted to announce our association with Viveks and are confident that Indian consumers will be equally excited to gain access to a wide range of products offered by Viveks on ebay.in."

eBay India offers an e-commerce platform for brands, retailers & entrepreneurs to sell their products and has over 17.5 million live listings always. Viveks has its brand showrooms in south India and has been planning to expand its presence by setting up more stores, as per the earlier reports.