The department of telecommunications had on November 3 issued amendments to the MNP licence agreement, stating it had to be implemented across the country within six months.
Experts say this will benefit 15-20 per cent of the 940 million users who use roaming services to keep their mobile numbers. However, the Cellular Operators Association of India says only two per cent of users will be impacted. Rajan Mathews, its director-general, said: “There have been only a few takers of MNP since its launch.”
According to the Telecom Regulatory Authority of India, in December 2014, 3.49 million subscribers gave requests for MNP. With this, the cumulative requests increased from 139.49 million at the end of November to 142.98 million at the end of December. In MNP Zone-I (North and West India), the highest number of requests till date were received in Rajasthan (13.9 million), followed by Gujarat (11.75 million). In MNP Zone-II, of South and East India, the highest number of requests till date have come from Karnataka (16.26 million), followed by Andhra Pradesh (13.53 million).
Hemant Joshi, partner, Deloitte Haskins & Sells, said, “While this is an excellent move from the consumer perspective, it could lead to a higher customer churn rate for smaller players. Pan-India players would benefit as a customer might retain the operator when moving from one circle to another.”
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app