Sunil Maddikatla, CEO and co-founder, BlueSemi, pointed out that the firm consciously chose not to make it a wearable device to avoid entering into an already cluttered market. Eyva, whose name has been inspired from the US movie Avatar, is a device that can have four profiles and can thus cater to an entire family. Priced at about Rs 16,000, the device does not need any consumables such as cartridges, strips, batteries, needles etc. to keep it running. These consumables are usual requirements for instant blood glucose monitoring devices.
Maddikatla says that BlueSemi, backed by senior executives of Google, Microsoft, Samsung etc., has invested around $1 million to develop this device, which was showcased at the consumer technology show, CES 2022, in Las Vegas last year.