Fashion start-up Ciceroni enters e-commerce with curated online pop-up

Branded 'Pari-Sangam', the pop-up will feature nearly a dozen labels in clothing, accessories and decor, as firm aims to reach out to the urban millennial

One of the leading fashion and lifestyle hyperlocal discovery platforms Ciceroni has announced its foray into e-commerce with the launch of its first curated online pop-up. 

Branded 'Pari-Sangam', the curated pop-up will feature nearly a dozen labels in clothing, accessories and décor categories from across India. With ‘Pari-Sangam’, Ciceroni is looking to cater to the urban millennial. 

On the back of a digital community of 120,000 followers across social media platforms, Ciceroni has ventured into e-commerce with plans to curate an on-going series of fashion and lifestyle online pop-ups, each with a relevant theme and assortment of brands. 

Commenting on the e-commerce foray, Ciceroni founder and chief executive officer Neha Sheth said that the startup looks to bridge the need-gap in fashion and lifestyle space. 

"The fashion and lifestyle business is growing at a tremendous rate with national and international brands vying with each other to gain a foothold. It has only proved that consumers want to buy and were looking for interesting options, but didn’t have time to visit each place. As a natural extension to a discovery led platform business, we are now adding e-commerce section to our already robust website," Sheth added.

Further, Ciceroni has adopted the model of curating online pop-ups for e-commerce in order to tap into its own growing community of followers rather than getting into the mass-market e-commerce segment, said Falguni Patel, Head Strategy & Operations - Ciceroni. 

Meanwhile, with a strong focus on local brands, crafts and handlooms, Ciceroni has discovered and brought forth more than 2500 brands on its discovery platforms.