Ford Unveils Web-Based Customer Relationship Platform

Ford India Ltd today launched a unique web-based customer relationship initiative 'My Ford', which aims to offer customers a personalised and secure platform that will manage all aspects related to their vehicles.

My Ford will have features such as maintenance schedules, service logs, service and insurance renewal alerts, and access to trusted advise on dealer contact information, driving and safety tips, do-it-yourself pointers, among a host of others.

Launching the service, Randy Shockley, vice-president (marketing, sales and service), Ford India, said: "My Ford is currently being rolled out in the Asia-Pacific; and India is among the first few countries where this initiative is being unveiled. The programme has been developed by Ford Information Technology Services India, our software development center for Asia-Pacific operations. The programme has been customised to suit the Indian requirements."

In a significant development, Ford Information Technology Services India will also provide IT support for this initiative in other countries in the Asia-Pacific region. The programme will be rolled out in South Africa and Australia shortly.

My Ford will also enable the company to build an online community of Ford customers by offering enhanced value-additions and after-service. The database management will also help the company get a greater consumer insight, thereby enabling it to anticipate and meet customer requirements.

My Ford will evolve into a fully-developed IT platform and will help us in interacting with our dealers and customers more efficiently, Shockley said.