GM launches new mini car Beat, expects 40% sales surge this year

With the launch of its global mini car, the ‘Chevrolet Beat’, General Motors India sees its total sales crossing 100,000 in 2010 from 70,000 units in 2009.

The 1.2 litre petrol car will be available in three variants — PS, LS and LT. The price will range from Rs 3.25 lakh (ex-showroom, Delhi) for the PS variant, Rs 3.54 lakh for the LS and Rs 3.94 lakh for the high-end LT variant.

“With its best-in-segment design, performance and safety, the Beat is destined to become an industry benchmark and a winner among consumers in India,” GM India President and Managing Director Karl Slym told reporters at the launch of the car in Delhi.

On how the price was kept so low, Ankush Arora, vice-president (sales, marketing and after sales), said: “This has been achieved by 60 per cent localisation of parts.”

“We will start exporting the car only by December-end and will export 20 per cent of the units produced,” Slym said. The company is looking at Europe and the Asia-Pacific. Slym added that the company would launch the Beat’s diesel version later this year.

Beat is the second car from GM’s 300 series platform, following last year’s the launch of its utility vehicle, Chevrolet Cruze. The company took 27 months to develop it. The car will be launched across 150 countries in the coming months. As of now, Beat has been launched in Korea, Europe and West Asia. It sells 5,000 units a month in Korea.

The US auto major is also working on designing a small car at its Bangalore centre. “We are developing vehicles for India at the Bangalore centre and the focus is more on small cars, as India is a small car market,” said General Motors’ Vice-President (Global Design) Edward T Welburn. The Bangalore design centre, with around 60 engineers, is one of the 10 such centres of General Motors worldwide.