GoWireless deploys Cognizant's cloud-based solution

Move to help GoWireless launch its online commerce capability, generate new levels of business performance

Nasdaq-listed IT services company Cognizant on Tuesday announced the successful deployment of a web-based Order Management-as-a-Service (OMaaS) platform for GoWireless, a leading wireless reseller. This implementation will help GoWireless to launch its online commerce capability and generate new levels of business performance, Cognizant said in a press release.

OMaaS is one of Cognizant’s recently announced BusinessCloudSM solutions, a Software-as-a-Service platform for on-demand business and IT solutions. According to the company, this cloud solution
enables communication service providers and resellers to meet the increasing demand of  wireless buyers to shop online for an increasingly complex array of wireless products, services, and accessory offerings.

“Cognizant’s OMaaS solution accelerates our time-to-market, providing an integrated e-commerce and retail experience and expanding our capabilities to deliver innovative services to our customers,” said Mark Borges, Chief Information Officer, GoWireless.

Designed to be a subscription-based service, OMaaS enables rapid time-to-launch, eliminates upfront capital outlays, and links operational expenses to order volume. It integrates the web and in-store customer experience for shopping, ordering, fulfillment, social and care, and provides real-time analytics and reporting capabilities for improved decision-making, the company said in the release.