Groupon India ties up with Croma to sell products online

E-commerce company Groupon India today joined hands with Tata group multi-brand retail chain Croma to sell electronic products across the country.

"We offer very good deals for restaurants and other places and are very strong in some categories like fashion. With this tie-up, we will be now offering electronics and Croma is the best name in this category," Groupon India Chief Executive Officer Ankur Warikoo told reporters here.

As per the understanding, customers will place the orders on a new site 'www.Gadgets.Groupon.Co.In' and it will be then delivered through Croma's route, he added.

"The end-to-end operations and logistics service to end customers will be exclusively managed by an in-house team at Croma. The entire process will be looked after by Groupon," Warikoo said.

Elaborating on the type of benefits, he said the company will offer discounts of up to 70% to customers, who will book through the site.

"We are confident that Groupon users across the country will now get another reason to grab the most attractive deals on mobile phones, tablets, laptops, iPads and cameras through our special microsite," Warikoo said.

With the help of this association, Croma aims to optimise the large user base of Groupon India to reach a wider set of consumers as part of its multi-channel strategy.

Infiniti Retail Managing Director and CEO Ajit Joshi said: "This collaboration will help us to widen our horizons to reach customers, who are looking for attractive deals on gadgets without compromising on the quality. It blends perfectly with our corporate philosophy and we are looking forward to a successful journey ahead."

Tata Group firm Infiniti Retail operates consumer durables and electronics chain Croma.