Gujarat's Havmor Ice Cream enters Delhi, North India

The company plans to invest Rs 100 crore over the next 36 months to augment its market presence as well as set up a 100,000 litres per day manufacturing plant at Faridabad

Gujarat-based ice cream brand Havmor has entered Delhi and North India market, and plans to invest Rs 100 crore over the next 36 months to augment its market presence as well as set up a 100,000 litres per day manufacturing plant at Faridabad.

This new facility will increase Havmor's overall production capacity to 350,000 liters of ice cream per day. The company said here today: "Havmor's strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlors and 10,000 retail outlets."

Pradeep Chona, Chairman and Managing Director, Havmor Ice Cream said that this would be Havmor's eighth market in India.

The first phase of the new manufacturing facility at Faridabad would be completed by December 2016. Ankit Chona, Managing Director, Havmor Ice Cream, said: "We are one of the fastest-growing ice cream brands in India and we see huge opportunity for growth in the pure ice cream segment. The group has grown to Rs 450 crore in the last fiscal and aims to increase the turnover to Rs 1000 crore by 2020."

He further added: "The ice cream industry in India is expected to grow to Rs 7000 crore by 2018." Currently with over 30,000 retail outlets, the company already has presence in Maharashtra, Rajasthan, Madhya Pradesh,Goa andTelangana.