HBO Asia has announced launch of 2 new premium advertising free movie channels in India. The company has partnered Eros International to launch two premium ad-free movie channels, HBO Defined and HBO Hits in India.
The two channels will be available in HD and SD formats with both English and Hindi language feeds.
The alliance will also provide for development of both HBO’s existing formats for India as well as creation of original content for Indian television market and international distribution.
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